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What we can learn from Elon about vision statements

Elon Musk, say the name and images immediately pop into your head. He is a mastermind at challenging the status quo, reverse engineering and seems to have a unique ability to switch between his portfolio of interests.

The other week SpaceX delivered to astronauts to the international space station, and Tesla stock was at an all time high during a pandemic, when discretionary items maybe like an electric car are being avoided.

When I am working with my clients, I ask them what is their organisation’s vision? Mission, values and priorities are relayed but rarely anything truly compelling for their vision. Great vision statements endure over time and Tesla’s vision has remained very much the same for 10+ years.

“to create the most compelling car company of the 21st century by driving the world's transition to electric vehicles.”

Vision statements are hard, especially during times such as now were some people’s energy and attention is in survival mode. However, they can inspire, offer hope and attract talent. Also, they signpost to your people where they can create a new future.


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