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What do customers value?

What you think your customers may value may not be the case.

Here is a one-minute video explaining the stages of determining value.

Many organisations think of building a digital platform and creating an ecosystem without truly understanding what their customers value.

Value can be determined by;

- Analysing what you customers are regularly interacting with

- Where they are interacting offers a transaction opportunity

- What are your customers prepared to pay for that value?

- After working through these steps, then consider creating the platform.


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