What you think your customers may value may not be the case.
Here is a one-minute video explaining the stages of determining value.
Many organisations think of building a digital platform and creating an ecosystem without truly understanding what their customers value.
Value can be determined by;
- Analysing what you customers are regularly interacting with
- Where they are interacting offers a transaction opportunity
- What are your customers prepared to pay for that value?
- After working through these steps, then consider creating the platform.