What you think your customers may value may not be the case. Here is a one-minute video explaining the stages of determining value. Many organisations think of building a digital platform and creating an ecosystem without truly understanding what their customers value. Value can be determined by; - Analysing what you customers are regularly interacting with - Where they are interacting offers a transaction opportunity - What are your customers prepared to pay for that value?
A one-minute video explaining the concepts of ”digitally dumb and numb”. Many organisations continue with non-valuing adding work into their digital business objectives; this is ”digitally dumb” and executives who are not aware of the consequences are ”digitally numb”. Profiling the work is the first step in realising your digital potential. #vlog #author #speaker #coach #mentor #thinker #digital #practical
A 1-minute video explaining why digital is about people and the importance of rationalisation of their job-related activities. If employees do not address these, the aggregate will create a digitally dumb organisation. Further If an executive chooses not to sponsor this, they are digitally numb. #vlog #author #speaker #coach #mentor #thinker #digital #practical