The one diamond in the ten types of people representing their organisation

Updated: Oct 5

‘Small groups of people can have a really huge impact.’ - Larry Page



The technology industry has many different types of people within it. Some of those representing their organisation are truly awesome and keen to interact. Then others are less so; they callously transact.


Mother-in-law - A necessary relationship but with limited possibilities of improving it.


Upstart - Optional relationship, talks a big game; however, not sure they can deliver it.


Player - Flirts with the potential of an enduring partnership; however, once the sale is made, interest is lost and then the ‘B’ team arrives.


Outlier - This person is more aligned to your organisation than theirs; what is discussed is never possible.


Timewaster - This person is more interested in meeting their KPI for client contact. They are unprepared and as a result you are unlikely to meet with them again.


Pedestrian - More of the same and the individual or organisation are potentially now on borrowed time. If the potential of their services is beyond the existing arrangements and you have an opportunity, ask their organisation to change this person.


Kool Kat - They arrive at your organisation in black t-shirts or something similar; they look out of place and appear to have disembarked the train at the wrong station. We are all not that cool; it appears we could be wasting their time and they explain how cool they are. Their suggestions are not practical and are disconnected from reality.


Professor - Clever but disconnected. This person is interesting to listen to; however, there is no relevance for your organisation.


An in-law’s in-law - This is a forced relationship, probably not of your choosing and something that must be complied with. Make this as painless as possible.


And yes, the Confidant. These people listen and understand. Their experiences help; they invest time; working to your timeline and not their quarterly targets.


Everyone loves their confidants, but you will not work with these people all the time. The great ones orchestrate activities across their organisation. They are humble, accepting and constructively collaborating with your other partners. They are outstanding and always remembered.