A year today after my first engagement and eight clients later, here are my dozen learning's;
Regular information sharing (weekly) on LinkedIn will attract clients, i.e. weekly blog or vlog. Vlogs will receive more views, I have a range of one minute videos with Vimeo
Your clients will be within your network, do a good job, and they will refer you on
People buy you and not your company website, and you may need to set up a personal, professional website (like this one)
Support will come from unexpected places, places you expect support from may not offer it or know how to
Your work needs to be a genuine passion if you are working on what you love it is not work
Be obsessed with relationships and listening, not about being right
If you can write a book, it makes you an authority, the book sales will be low, but it is then easier to sell services
Engage a PR person after writing your book, immerse yourself in creating content, share this without an expectation of anything in return. My media page is the outcome
Focus on what has not gone well, learn and consistently adjust, regular practise of this new skill will make you more proficient
Exercise, be active regularly, whatever it is just do it
Paid social media advertising is a waste of time and money. There are people who are interested in your daily activities, I share these on Instagram, Facebook and Twitter
Leverage resources rather than hire them, there are many great web-based services that are very cost effective.
Here is to year two!
#startup #learnings #author #blog #pr #clients #relationships