Earlier this week I was contacted by someone being interviewed for a Senior Business Analyst role who wanted to bounce around some ideas.
We decided the simpler the messaging the more effective it would be. Being simple is hard, here are a couple of key areas we concluded upon.
Customer EMPATHY and ANTICIPATION, endeavouring to deeply understand what a customer is considering and making them aware of something that could be of benefit.
INFORMATION and TRANSACTION, ensuring any info is highly relevant keeping the customer engaged, while building trust. At the appropriate time, the transaction is completed with ease.
The result? Through to the final round to assess their fit for the organisation, not their technical competence.
When I reflected on this, the two sentences are relevant for many businesses at the moment; a focus on keeping things simple!