How to simplify your communication

There are three key areas technology executives should cover within their conversations with E&B and across the business;

  • the FUNDAMENTALS their team is delivering to enable the business to operate

  • what they are contributing to SIMPLIFYING the business

  • the areas they are INNOVATING within.


Start the conversation with start with the above structure, tailor the content to the area of interest for the person, offer an insight into how the business runs (processes are always good) and then introduce the role of the technology.


So if you are wanting to talk about the emerging and exciting capabilities of Artificial Intelligence (AI), consider the specific opportunities within your organisation;

  • Improving FUNDAMENTAL IT capabilities to reduce the probability of service degradation and possibly deliver a cost reduction

  • How a prospect could be converted to a customer (through AI anticipating what is the next best interaction to move towards a sale), and

  • How else AI is being explored by the organisation to enable future business models.



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©2019 by David J Banger | Founder CHANGE lead ®