A culmination of experiences for practical application


Marketplaces continue to change. The demands on your business are unprecedented: the volume of work is ever growing, complexity is increasing and digital is confusing. Transformations are failing and disruption hype is everywhere. How will your organisation evolve? How can you differentiate? How do you explore and select the right digital initiatives?


DIGITAL is Everyone’s Business: A Guide to Transition sequences the steps to your best future. 

  • It begins with your mindset and why learning is more important than knowing. Create greater capacity for valuable initiatives through assessing and remediating the draining activities.

  • Technology is one of several enablers with simple communication techniques for shared understanding of current capabilities and future aspirations that lead to better decision-making.

  • Greater relevance through your people and their capabilities resulting in an alert organisation that can anticipate and respond appropriately to situations.    

  • Setting the conditions for innovation with practical tactics, employee insights and partnership strategies culminating in more frequent and greater outcomes.

  • Improving your digital IQ, being aware of the interdependencies of customer intimacy and scaled orchestration. Determine when, how and what it is to be digital.


DIGITAL is Everyone’s Business: A Guide to Transition is your ultimate guide to digital. It’s clear, concise and practical. If you are serious about evolving your business and growing your people, and you want to understand and be digital, this guide is your foundation.



Ian Hancock

Partner-in-charge of KPMG’s Management Consulting Group Australia

As businesses struggle with how best to embrace the opportunities provided by new digital technologies, this timely reference text provides practical and important guidance that everyone should read. David’s combination of strategic thinking and practical experience provides the reader with unique insights.

Tim Hynes

CIO Allied Irish Banks

I’ve known David for many years and have worked with him on the international circuit. His unique professional journey has given him a broad perspective. This book is a collection of his reflections and how technology can be used to unlock value. In a busy world, this is worth a read.

Dr LU Jianzhong

Chairman of John Holland Board and chairman of CCCI

“Digital will be part of business but not all of the business” and “Transitions is better than Transformations” are wisdoms drawn from David’s rich experiences and insights in delivery of real 'Relevance' between digital and overall business. These offer guidance to all executives.